Radio Ad Script | “Beat-Yourself-Up Hotline” |

“Beat-Yourself-Up Hotline” is a 60-second, funny radio commercial created by Paul & Walt Worldwide for It stars Stewart Sloke as a caller to the hotline; turns out he’s very, very good at beating himself up. This spot also provides a good copywriting example; the script is below the video. Listen and enjoy.

“Beat-Yourself-Up Hotline” | :60 Radio | Script by Walt Jaschek

HOTLINE WORKER: Beat-Yourself-Up Hotline.

CALLER: Is this Beat-Yourself-Up Hotline?

HOTLINE WORKER: Yes sir, if you’d like to beat yourself up, this is the place to do it.

CALLER: Okay, I’d like to beat myself up now, please.

HOTLINE WORKER: Go right ahead when you’re ready.

CALLER: [Ahem.] I am so stupid. I can’t believe how stupid I am. What an idiot. I left all my holiday shipping until the last minute again. Now it’s a huge hassle. Why do I have to do this to myself every year? When, oh when, will I learn?

HOTLINE WORKER (genuinely impressed): You beat yourself up very well sir.

CALLER: Thanks.

HOTLINE WORKER: But maybe you should just go to


HOTLINE WORKER: Right. Type in your zip code, and tells you the fastest, easiest, most affordable ways to do your holiday shipping, even at the last minute.



CALLER: Why didn’t I like of that?


CALLER: Why do I have to have somebody else tell me what to do?


CALLER: When, oh when, will I ever have an original idea?

HOTLINE WORKER: You are really good at this, sir.

CALLER: I’ve been told it’s a gift.

ANNOUNCER: The way smart shipping is done.

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

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