Radio Ad Script | Viva La Volvo

“Viva La Volvo” is a 60-second radio spot created by Paul & Walt Worldwide for the Southern California Dealers Association. It amusingly depicts a woman’s love and obsession with her Volvo.

The commercial won many ad industry awards and serves as a good example of funny radio copywriting. The production technique, energetic music cutting in and out of one-liners, was a technique frequently used by writer Walt Jaschek and producer Paul Fey for their radio campaigns on behalf of national brands. Here’s the spot.

“Viva La Volvo” Script by Walt Jaschek

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: A friend of mine said he wanted to talk to me about my Volvo. I said, “Thank you — that’s between me and my gynecologist.”

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: He said, “No, no, your car — your Volvo 850 Turbo Sportswagon.” I said, “Oh, that. No, you can’t drive it.”

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Oh, I love my Volvo. Sure, it’s safe, but, gee, just because driving on the freeways of Southern California is the equivalent of playing bumper cars at the speed of light, what kind of reason is that?

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: Volvos are still ultra-luxury imports. Sleek and gorgeous and loaded to here. Safe and sexy and… (BEAT) pardon me, I have to go hug my car now.

MUSIC: HORNS AND DRUM UP, UNDER

ANNOUNCER: Want safe AND sexy? Viva La Volvo! Test drive a Volvo at your Southern California Volvo dealer.

MUSIC: HORNS AND DRUM UP, SUDDENLY OUT

ELLEN: “Since when is safe sexy?,” another friend asked. “Hey,” I said, “what decade are YOU living in?”

MUSIC: HORNS AND DRUM RESOLVE INTO FINISH

© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.

See also: 15 Funny Radio Commercials to Inspire More of the Same

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