The late Robert Goulet, acclaimed American singer and actor, provides his golden voice to this funny radio commercial for “The Simpsons” TV series. The spot, titled after the singer himself, was written by Walt Jaschek, produced and directed by Paul Fey, for Fox Television and when the show was first launched into national syndication. The campaign of which it was part is now considered the most successful launch of a show in syndication history. Ready to hear the spot? Great. And now: Robert Goulet…
This is also a good copywriting example. Here’s the script.
“Robert Goulet” | :60 radio commercial for “The Simpsons” | Script developed by Walt Jaschek
ANNOUNCER: And now, mister Robert Goulet reads from “The Writings of Bart,” the collected, after-school blackboard writings of young Bart Simpson. Mister Goulet.
SFX: CLASSICAL MUSIC, UNDER
ROBERT GOULET: I will not trade pants with others.
I will not do that thing with my tongue.
I will not Xerox my butt.
A burp is not an answer.
I will not pledge allegiance to Bart.
I will not eat things for money.
I will not bring sheep to class.
I will not instigate revolution.
My name is not Doctor Death.
ANNOUNCER: To experience all of Bart’s after-school blackboard writings, watch every classic episode of The Simpsons.
ROBERT GOULET: I will not call the principal, “Spud Head.”
ANNOUNCER: The Simpsons. Now five times a week.
MUSIC UP AND OUT
© Paul & Walt Worldwide. All rights reserved. If you want a commercial like this, contact us and we’ll craft one equally funny and memorable.