One of the first radio collaborations between Walt Jaschek and Paul Fey was this Clio-award-winning spot (“Best Use of Sound”) for George Schlatter’s Comedy Club, a King World TV series showcasing stand-up comics.
When tasked with promoting the upcoming premiere, the duo had no access to clips. “Got no options, got no problems,” they said. No existing content freed them from using clips, and pushed their thinking. “What’s the real, human benefit of this kind of show?,” they asked, and came up with an answer: laughing out loud. The idea for “cataloging” types of laughter was born during a brainstorm on Walt’s front porch, but turning it into great audio fell to producer/director Paul, engineer Bill Schulenburg, and some very funny laughers from the L.A. talent pool. Tip: listen ’til the end.
The script to this spot (read it below) was featured in the book about funny radio commercials, And Now a Few Laughs from Our Sponsors #ad.
RADIO AD SCRIPT
MUSIC: Dignified piano, under
PROFESSOR (as if reciting types of laughter in a slide presentation:)
Number Seventeen. The Chuckle.
SFX: A MAN CHUCKLING
PROFESSOR: Number Twenty-Two. The Giggle.
SFX: A WOMAN GIGGLING
PROFESSOR: Number Forty-Nine. The Chortle.
SFX: A WOMAN CHORTLING
PROFESSOR. Number Fifty-Six. The Snort.
SFX: A WOMAN SNORTING
PROFESSOR: Number Sixty-One. The Nasal Burst.
SFX: A MAN NASAL BURSTING
PROFESSOR: Number Sixty-Two. The Sputtering Burst.
SFX: A MAN SPUTTERING THEN NASAL BURSTING
PROFESSOR: Number Seventy-Four. The Cackle.
SFX: A WOMAN CACKLING
ANNOUNCER: The proceeding laughter was brought to you by George Schlatter’s Comedy Club, the new TV show featuring the freshest faces in stand-up comedy.
PROFESSOR: Number One Hundred and Seventeen. The Guffaw.
SFX: A MAN GUFFAWING
PROFESSOR: Number One Hundred and Seventeen “A.” The Guffaw with Wheeze.
SFX: A MAN GUFFAWING, THEN ADDING THE PERFECT WHEEZE
ANNOUNCER: George Schlatter’s Comedy Club. From the creator of Laugh-In.
SFX: GUFFAWING CONTINUES AND FADES OUT WITH MUSIC
© Writers Walt Jaschek and Paul Fey
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