The Red Underwear Story: an “Addy Memory” by Walt Jaschek

Awards, Flashbacks, IRL, Walt a Life

The Advertsing Club of St. Louis asked its members for unusual “Addy Memories,” referring to the club’s annual St. Louis Addy Awards show for advertising and marketing. I have nothing BUT unusual Addy memories, and so I was happy to raise my hand and share a couple of them. Warning: red underwear is involved. Lucky red underwear.

By the way, these intertwined stories are true. I won my first of four “Best of Show” Addys in 1988 for a single sheet of paper, a Microsoft Word doc. The “Warm, Personal Letter” was a one-pager introducing my business to friends and prospects. I guess the judges found it funny: it won a Gold in self-promotion, a Gold in print collateral, then (shockingly to me) that night’s Best of Show. Accepting the latter, I had to wing an unprepared speech in front of 1,500 people at Powell Symphony Hall. The red underwear remark was improv that grew into something… weirder. 

P.S. Thanks, Halski Studio, for shooting this little story. Let’s do a longer director’s cut!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s