Hi. I’m Walt Jaschek. Ready to Write, Create and Brainstorm – Now!

Comic Writing, Concepting and Copywriting, Content Writing

 

As a blissfully freelance, St. Louis-based writer of copy, content and entertainment, I’m thinking big and living large. At least in my own imagination. Luckily, my imagination is also my livelihood. (Whew!) See a few scenes from my typical writing day of writing, brainstorming and pacing in the video above. Then examine the resulting creative work throughout this site, with examples of my:

Copywriting

Content writing

Comics writing

Also represented are some my creative musings; real-life moments; kind recommendations; scintillating press coverage; creative treasures; and even a guide to pronouncing “Jaschek.”

Walt Now Creative. At your service. Need big ideas and killer copy? Contact. Now!

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A Brief Tribute to Stan Lee and a Story About my “No-Prize.”

Comics, Flashbacks, Letters to Editors, Treasures, Walt a Life

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In 7th grade, I wrote a gushing fan letter to Stan Lee. The letter was subsequently published in its entirety in Captain America #107, November, 1968. A thrill. Here’s the cover, by Jack Kirby (another hero:)

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But it got better. Stan deemed the letter worthy of a “No-Prize,” his inside-joke “award” for fans – an envelope with literally nothing inside. So when, a few weeks later, said envelope from Marvel arrived, my 12-year-old head hit the ceiling.

This is my way of saying… RIP Stan, entertainer extraordinaire, wizard of words and worlds, and an outsized influence on many, including me. I’m so happy you lived long enough to see your co-creations explode into every corner of pop culture. Thanks for the ride.

And thanks also for this little envelope: no prize I’ve gotten since surpasses.

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“Congratulations,” it says. “This envelope contains a genuine Marvel Comics No-Prize which you have just won. Handle with Care.” I did, through the decades. That’s a pic I shot recently. The outer envelope (from 625 Madison Avenue, New York, 10022) has yellowed. The No-Prize itself… is mint. 

Halloween Special Comic: “Journey Into Weirdness” with “Terranauts 2020”

Collaborators, Comic Writing, Comics, Drama

 “Journey Into Weirdness.” That’s the title of a comicbook pulp-adventure anthology Walt is writing and compiling for publication in 2019. Here’s the logo.

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Below is the first feature completed for the anthology: a short, good-guys-versus-alien-monster adventure starring the Terranauts, a team of Earth-protecting explorers (created by my buddies Paul Daly and Don Secrease, as seen at HighAdventureComics.com.) The latest incarnation of the team, which evolves through various eras, is Terranauts: 2020.  Here are the characters, designed and described by Don, followed by their first adventure, written by Walt. (Here’s the script.)

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TERRANAUTS 2020

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“THE CALL OF COLD DARK, PLACES”

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Script: Walt Jaschek | Pencils, inks, colors: Don Secrease | Splash page pencils: Paul Daly | Splash page inks: Walt Jaschek | Based on characters created by Paul Daly and Don Secrease, and on loan with their permission.

Bonus: Read Walt’s full script for this comic and see the development of the splash page!



P.S. Walt continues to develop features for the upcoming anthology…

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…including his own, original characters. Watch for it in 2019. And remember the words of Hunter S. Thompson: “When the going gets weird… the weird get going.”

Awful Pun, Superhero Hoodie Used for Flu Shot PSA Starring Walt

IRL, Public Service Announcement, Walt a Life

Walt Jaschek posed for this Flu Shot PSA for social media, and wrote the copy. He knows it’s a bad pun. “I’ll see myself out,” he says.

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From Walt himself: “Bad puns aside, I’m a big believer in the flu shot. I got one 11 years out of 12, and the year I didn’t, I got the flu. You don’t want it. Last year when my Dad was in a hospital ER as a result of a Fall, we surrounded by dozens of miserable flu patients: on gurneys, in chairs, against walls, against doors, anywhere they could fit, IVs dangling, many still in robes or PJs, It looked like a war zone.”

He adds: “The shot is covered by most insurance plan, is inexpensive anyway, only takes a few seconds, pricks for a split second, it protects not just you, but others. OTHERS. So in a way, yes, it’s heroic.”

By the way, that is a DC superhero hoodie Walt is wearing, with a rather moody illustration of Batman, Superman and Wonder Woman. They’re often considered heroes, too, we’re told.

Walt Jaschek is Grateful for These Graceful Recommendations

IRL, Recommendations, Walt a Life

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Walt Jaschek has an attitude of gratitude: for many things (like the view from Bryce Canyon, Utah, above) but especially for the kind recommendations for his concepting and copywriting services, as provided on LinkedIn from distinguished professionals and executives in advertising, marketing, design, production and sales. A sampling:

Ramona Kristmann
Creative Director

When I have a client who REALLY needs to differentiate, I call on Walt Jaschek. He’s my “Go To” brand strategist/copywriter. Walt is masterful at helping to position brands and writing copy that communicates a brand or client company’s strategic difference.

Walt writes straight and powerful copy, that’s simple to read. He’s has a knack for making the complex seem simple.

Walt forces you to look at marketing communication through the eyes of a cartoon avatar, who represents your target audience. Then, he invites this cartoon avatar to join your meeting. Soon, you find they are actually sitting right there with you, as you discuss whether a marketing message is resonating. That’s the magic of Walt Jaschek. And, that’s why I partner with him whenever I can.

Bob Mogley
Sales & Marketing Professional

Walt Jaschek is the “Woody Allen of Advertising.” The guy’s in a league of his own. He gets it – and does it all. No matter whether you’ve known him for five years or five minutes: You’ll Want Walt.

Why? Because he gives your message meaning, he gets results and he genuinely loves what he does.

The man pours an incredible amount of passion, wit, creativity and direction into every project he touches…and it shows.

His work stretches across the country and I am no longer taken aback when I run into clients and associates who have either worked with Walt or know his work.

Meet with Walt and you will want him working with you, too.

Mike Whitney
Owner, Whitney Design Works LLC

Walt Jaschek is an extremely thoughtful and creative person. I’ve enjoyed working with him on freelance projects from the Arbor Group, but I’ve actually gotten to know him better through personal channels. He believes in starting at the beginning, which is almost always the best place to start. He feels that a tagline, if handled properly, is the “kernel” or “nugget” of the advertising message. According to him, if you have a great tagline, you’re well on your way to success. I would heartily recommend him for any project that requires a strong tagline, excellent writing, and/or great ideas. He is also a very ethical person, as well as totally likable.

Angie Lawing
Marketing Executive, Film/Video Producer

Walt Jaschek is an imaginative and dedicated storyteller with a keen eye (and hand) for writing comedy. He shared numerous scripts for a short film concept, and gave us plenty of humor in a variety of forms. Once we settled on one of his scripts, Walt helped champion the project in a collaborative, respectful and enthusiastic manner, from storyboards to filming and editing. He is generous with his time and sharp with his wit.

Mike Sneden
Owner, The Arbor Group

Walt Jaschek is a first rate, creative writer providing copy and concepts that are unique but spot-on to strategy. His word craft is second to none and he is a true collaborative spirit. I just wish I had enough projects to employ him continuously.

Mike Behr
Entrepreneur, Strategist, Innovator, Senior Marketing Executive

I’ve had the pleasure of working with Walt Jaschek for several years and on dozens of branding and marketing initiatives. Walt is brilliant as both a brand strategist and copywriter. He can quickly understand a client’s needs and value and package that succinctly into headlines, copy and brand statements.

Whether you need help with developing or better defining your brand, concepting a campaign, creating copy for broadcast, print or web, a sit down with Walt is the best place to start.

Doug Brooks
Owner, Marketing Management Group

I have used Walt Jaschek several times as a creative catalyst when our creative projects needed a spark. Our last project required us to turnaround creative concepts and final copy in two days. Walt was in our office for a brainstorm within 24 hours of my call. His ideas and execution wowed our client and ultimately helped earn us a new account and ongoing creative business. He was constantly available throughout the process and his work was outstanding. A true professional!

Dan Klein
Partner, Spoke Marketing

Simply put, when I grow up I want to be like Walt. Walt Jaschek is an idea guy… whatever you are thinking, he can turn it upside down and bring something new. Unlike a lot of idea guys though, he is organized… grounded in process… he is able to facilitate any discussion and bring it to a place you can act on the idea. Then – he can act. He will write it up and deliver it on time. If I could use Walt on every project… every project would be better for it.

David Meyer
Partner, Spoke Marketing

WARNING: do not hire Walt Jaschek unless you feel comfortable saying “Damn! I wish I’d thought of that!” While I do miss the mustache, Walt is passionate, creative and brings energy to every meeting; no exceptions.

The only thing I like better than working with Walt…is taking credit for his ideas.

Kristy “Tucc” (Bauer) Tucciarone, Ph.D
Program Chair and Professor, Lindenwood University

Hands down, Walt Jaschek gave the BEST presentation about Advertising Copywriting; In fact, he was the more informative speaker we have had all semester…heck, all year,” shared advertising students at UMSL. As the Professor of Advertising I constantly seek ad professionals who can tap the potential in students and make it come alive. Walt did exactly that. I recommend his presentation “Let Loose the Large” to all students studying advertising!! His work is engaging, fun, and effective.

Julie Taylor
Principal, Taylor Management Group

Walt Jaschek has a unique ability to bring a brand to life. Through the creative process, he uses his ability to bring together many seemingly disparate views into a brand story that creates awareness and increases client revenues.

Gabe Lozano
Founder and CEO, LockerDome

Walt Jaschek is one of top creatives in the marketing industry; he’s clever, original, and a true professional. It’s impossible to turn down a cup of coffee with this guy, as it’s simply fascinating to see his mind go to work.

Rod Patershuk
Owner, Noble Business Development

I recently signed up for the “Perfect Your Pitch” workshop with Walt Jaschek and Mike Behr. Our business is complicated for the common layman or even for the sophisticated investor; so we’ve had trouble switching audiences. Being heavily technical in nature our success has been fair with people who already have a knowledge base in our area. But we wanted more; to be better understood.

First and foremost Walt and Mike are professionals that understand the process. Through a deep conversation that flowed easily, they helped us get to the root of our issue. It wasn’t painful in the least and provided a great deal of clarity. There was no talking down to, or jargon; no preconceived notions or boxes to be put in. They provide a structured format, that’s flexible and can adapt to our needs. Both Mike and Walt are easy to talk to and very bright. They proved to be good listeners that really understand getting to the next steps. They have plenty of skill in taking difficult concepts and relaying them in way that’s more easily understood.

In the end we definitely got more than we bargained for and had a good time getting there. I’d highly recommend spending time with them to help you get to your goals faster.

Jeane Vogel
Executive Director, Webster Community Arts Foundation
Artist, Jeane Vogel Studios

Walt Jaschek is, by far, the most talented person I know. But talent comes at price. Sometimes it’s moodiness or quirkiness or just being hard to work with. The cost of working with Walt? Well, you have to contend with his amazing good humor, dry wit, exceptional creative mind and amazing results. Worst of all, you don’t get want you asked for: you get better!

Walt says: Thank you all, very, very much. I am sincerely grateful for your kind words and recommendations. If you want to add to them, I’ll graciously accept.

And I work every day to be worthy of them.

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Seeing Video Scripts Turn Into Real Videos: A Thrill, Still

Process Posts, Videos, Walt a Life

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Completed after weeks of work: a series of dramatic, dialogue-driven, leadership training video scripts I wrote for an international management consulting firm. Take a look there at page 7: that’s a great scene, huh? (Just kidding.)

Bonus: Just spent a few days on the set, watching a great director, dedicated crew, and gifted actors bringing my words to life. Gotta say: that never gets old.