Great Copywriting is About You

Internationally famous copywriter Walt Jaschek makes this copywriting site about you, a brand seeking great ideas. Or you, a copywriter seeking great inspiration. Either way: you.

You are a brand, business or non-profit needing great copywriting. You want to tell stories. You want those stories remembered. And you want them to inspire action.


You are a content creator – copywriter, content strategist, marketing mind – needing copywriting inspiration, guidance and examples.

I am Walt Jaschek, a full-time, freelance writer of copy in St. Louis, Missouri. And I feel you.

For 40 years, I’ve been lucky enough to write copy and scripts for some of the greatest brands in the world and some of the greatest humans it has been my pleasure to know. All from the beautiful Midwest.

Now, I want my business to be about being of service. I want to encourage you to craft memorable copy with pizzaz, verve and staying power.

And I want to help you do so.

(Here’s a 22-minute writing sprint if you’d like to use it as a tool to focus.)

On this site you will find:

Copywriting tips.

Copywriting tools.

And copywriting examples.

For example, you will find herein:

A playlist of 15 great radio commercials to inspire more of the same.

We’ll also take a look at other forms of copywriting, including branded entertainment, such as these Brett Hull comic books created as a joint promotion for McDonalds and the St. Louis Blues.

You’ll also find:

Great tagline writing.

Catchy music writing.

Snazzy content writing.

Click around. Like what you like, follow if you will.

Leave a comment. Let me know how I can help create, guide or inform your great content.

Consider booking a live content brainstorm with me.

I’m Walt Jaschek. Copywriter seeking greatness for clients and peers.

Because as it should be…

It’s all about you.

Want great copywriting like this? Contact Walt.

Bonus: Press Coverage of Copywriting

Here are links to a few articles in the media by others about my copywriting endeavors. If you’re a potential client, they might give you confidence about my abilities. If you’re a fellow writer, they might inspire you to persevere in own journey.

Radio’s Word Magic | Colorado Springs Sun, 1983

Positioning + Creativity + Guts = Success | Colorado Springs Business Journal, 1984

Freelance Writer Steals Show | St. Louis Post-Dispatch, 1989

St. Louis V.I.P.: Jaschek Wins With Humor | Advertising Age, 1989

A Big Hand for the Little Agency | Adweek, 1989

Funny You Should Ask About Jaschek | St. Louis Post-Dispatch, 1989

Walt Jaschek and His Basement Humor | St. Louis Business Journal, 1991

Paul & Walt Worldwide Converting Ears to Eyes | Call Letters Magazine

The Men Behind Radio’s Zany Commercials | Radio World, 1993

Southtown Resident Generates Worldwide Laughs | Southtown Word, 1994

One-Minute Jesters Court Laughs and Listeners | Los Angeles Radio Guide, 1994

Paul & Walt Help CBS-TV to Fall Sweeps Success | Call Letters, 1995

Green Drinks: Cold Beer, Cool Talk About the Environment | Webster Kirkwood Times, 2007

Award-Winning Copywriter “Lets Loose the Large” | UMSL Daily, 2012

Paul & Walt Inducted Into St. Louis Media Hall of Fame | Columbia Missourian, 2017

Former Current Editors Inducted Into Media Hall of Fame | UMSL Current, 2018

Walt Now home

Bonus: See writer Walt try out his new HyperX Quadcast home office microphone, and check current price of this mic on Amazon.

That’s an #affiliate link. Help support this site!

Come on, you know you want to know how much this cool mic costs. #affiliate – Walt

Walt Jaschek is a champion of great copywriting. As creative collaborator and mentor, he pushes to craft stories that hit the heart or funnybone. In 2018, he was inducted by the St. Louis Media History Foundation into the St. Louis Media Hall of Fame. Declaring he’s “not history yet,” Walt is now dedicated to helping fellow writers create greatness.

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