Need big ideas? Killer copy? Invoke Walt. Now.

World-famous copywriter Walt Jaschek makes his creative writing business about you, a brand seeking ideas to grow. Bigger.

You are a brand, business or non-profit needing great copywriting. You want to tell stories. You want those stories remembered. And you want them to inspire action.


You are a content creator – copywriter, content strategist, marketing mind – needing copywriting inspiration, guidance and examples.

I am Walt Jaschek, a full-time, freelance writer of copy.

And I feel you.

For 40 years, I’ve been lucky enough to write copy and scripts for some of the greatest brands in the world and some of the greatest humans it has been my pleasure to know.

And now, I want my business to be about being of service.

I want to encourage you to craft memorable copy with:

1. Pizazz and verve.

2. Memorability and staying power.

3. The correct use of the Oxford comma. (Spoiler: don’t use it.)

On this site you will find:

Copywriting tips.

Copywriting tools.

And copywriting examples.

For example, you will find herein:

A playlist of 15 great radio commercials to inspire more of the same.

Like this classic radio spot for Star Trek: the Next Generation.

(Radio needs great content. Funny content. We’ll help you create it.)

We’ll also take a look at other forms of copywriting, including branded entertainment…

Such as these Brett Hull comic books created as a joint promotion for McDonalds and the St. Louis Blues.

Not all of our copywriting examples are funny. Some are not – on purpose.

Like this messaging campaign for a hospital system, combining the head with the heart.

You’ll also find:

Great taglines.

Catchy music.

Snazzy content.

Click around. Like what you like, follow if you will.

Leave a comment. Let me know how I can help create, guide or inform your great content.

Consider booking a live content brainstorm with me.

I’m Walt Jaschek. Copywriter seeking greatness for clients and peers.

Because as it should be…

It’s all about you.

Walt Jaschek is a champion of great copywriting. As creative collaborator, mentor, and freelancer, he pushes to craft stories that hit the heart or funnybone. In 2018, he was inducted by the St. Louis Media History Foundation into the St. Louis Media Hall of Fame. Declaring he’s “not history yet,” Walt is now dedicated to helping fellow writers create greatness.

Walt Now home

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